Lenta opens five new hypermarkets in Moscow

Saint-Petersburg, Russia; 15 November 2017 – Lenta (LSE, MOEX: LNTA), one of the largest retail chains in Russia, announces the launch of five new hypermarkets in Moscow. The stores open on premises previously operated under the NASH hypermarkets brand, as part of the long-term lease agreement signed in July.

The new standard and compact hypermarkets were opened on Yaroslavskoye Highway, Orekhovyi Boulevard, Dmitrovskoye Highway, Reutov, and Govorovo following a complete renovation and comprehensive internal refurbishment of the premises. The product mix on offer is tailored to the needs of Moscow residents and features between 20,000 and 28,500 SKUs. As is traditional for Lenta, along with nationally supplied products and private labels, the stores also offer wide assortment of local produce. To ensure customers’ convenience, the stores are complete with parking areas, a larger number of checkouts, and self-checkout points. The hypermarkets are open 24 hours a day, seven days a week.

Lenta’s Chief Executive Officer Jan Dunning said:

“Despite entering the Moscow market later than our competitors, we are rapidly expanding our footprint here. Lenta opened its first store in Moscow in 2013, and ended that year with 10 supermarkets and one hypermarket in full operation. Currently, our presence in Moscow is comprised of 21 hypermarkets and 39 supermarkets. Moving forward, we plan to open four more hypermarkets before the end of the year, almost doubling our market presence in Moscows hypermarket segment. By the end of 2017, Lenta will become the second largest player in the Moscow hypermarket space.”

The newly opened stores bring the Lenta chain to 214 hypermarkets in 79 Russian cities, and 70 supermarkets in Moscow, St. Petersburg, Novosibirsk, Yekaterinburg, and the Central Region.